Could Tencent Topple Momo as the “Tinder of Asia”?

The tech that is chinese has revealed three brand brand new dating apps in the last month or two.

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Tencent (OTC:TCEHY) rules China’s mobile texting market with WeChat, which serves 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million “mini programs” allows users to look, purchase meals, play games, hail trips, make payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) may be the top online dating sites platform in China. Its namesake application began as a social networking application|networking that is social, but gradually evolved into a platform for online dating and real time videos.

Momo’s smaller software, Tantan, is actually a clone that is chinese of Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them bought digital gift suggestions or subscribed to escort service in renton premium online dating services on Momo and Tantan.

Image supply: Getty Pictures.

Both of these businesses generally aren’t considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a social networking having an opt-in relationship feature.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly last quarter, but it is just a matter of the time before this ubiquitous “super application” runs away from space to cultivate in China. Meanwhile, Gen Z-oriented rivals like ByteDance’s TikTok and Bilibili are attracting more youthful users, while WeChat seems shackled to its reputation being a application for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created after 2000 posted day-to-day updates on WeChat, compared to 57% of users born within the 1960s. That is much like the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work software,” since supervisors utilize it to help keep track of their workers.

In other words, Tencent requires brand new approaches to achieve more youthful users, and Momo’s streak of double-digit revenue development shows that internet dating is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established on the summer time, lets users talk anonymously with strangers while donning digital masks. Male users can wear the mask for no more than 5 minutes, while feminine users can wear a mask indefinitely. When a person eliminates his / her mask, beauty filters are used automatically to your video that is live.

Qingliao, that was introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of the two apps. Rather, it just offers two alternatives in the side that is right of profile — anyone to “like” it, and another to dismiss it.

Its primary web web page shows a carousel of prospective matches, and users can scroll right down to see extra information like an individual’s occupation, academic history, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software happens to be being tested on a basis that is invite-only.

Image supply: Getty Graphics.

Pengyou, that has been relaunched in mid-December, is definitely an updated form of a mature social network software that ended up being discontinued in 2017. This new application resembles Instagram having its principal feed of solitary photos, nonetheless it splits its feed into three groups — buddies, peers, and folks whom are now living in the city that is same.

Users have to validate personal credentials to their identities, and additionally they can opt-in for dating matches. This subdued approach is just like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested for an invite-only foundation.

Should Momo be concerned?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to achieve fresh footholds when you look at the online dating market. This might be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past